Why we should start small - http://spin.atomicobject.com/2013/11/01/minimum-viable-product-benefits/

http://www.yegor256.com/2014/10/20/how-we-write-product-vision.html

Most of product development is the middle part: the messy, weird, unintuitive place where you and your team are making hundreds of small decisions. If you are not looking to real people by continuously conducting user research and running hypothesis-driven tests, you’ll slowly (and with growing confidence) get far away from your actual goal: Making a product for real people. - https://medium.com/@merci/personas-are-garbage-and-so-are-many-other-things-come-to-think-of-it-42fa3d7cb415

Naming can be difficult - https://www.inside.com.tw/2018/04/16/company-name-is-big-deal