Release at fix time or release at fix features? http://jroller.com/page/thuss?entry=there_are_pros_and_cons Launch early and learn from it, but will we lose customer because of it?? - http://bobtuse.blogspot.com/2009/10/launch-early-and-learn.html A method to determine which label to deploy, look a bit obvious - http://alexscordellis.blogspot.com/2010/03/so-er-which-build-label-do-i-deploy.html A sample procedure of zero downtime deployment - http://sunitspace.blogspot.com.au/2013/10/blue-green-deployment.html Knightmare: A DevOps Cautionary Tale - https://www.infoq.cn/article/y4GjvPTdGDHiYlf6VOo6 https://dougseven.com/2014/04/17/knightmare-a-devops-cautionary-tale/